Workshop Max Hurtaud (FLOOS) – 29 september 2019


Title: Develop new ideas for a commercial design

Max Hurtaud is a French master florist and ambassador of Floral Fundamentals in Brussels. A flower lover since his birth, when he was 3 years old he said to his mother “I want to be a florist to make bouquets for brides and for my mum!” And he has never changed his mind.
He is very enthusiastic, passionate and funny. Please don’t tell him, he isn’t a trouble maker but he does like to set a good mood around him.
In 2015, after 6 years of studies in a floristry school near his hometown of La Rochelle and a work placement in England, he decided to move to Belgium, though he actually lives in Brussels; it’s a good place for florists according to him.
He loves travelling to discover different cultures, which are his inspiration. His work is eclectic, trying to find many new ways to create. He doesn’t want to do the same thing over and over again but he wants to surprise people.
Having been Floral Fundamentals ambassador and taking part to Fleuramour in Alden Biesen (Belgium) in 2017, Max now represents the new generation in the floristry world. His international floral career is growing and he works now all over the world.
Max Hurtaud is a young master florist who is beginning to make his mark on his floral career and FLOOS is betting on his future success.

In this workshop, Max Hurtaud will show how to transform all designs we see as a trend to a commercial design, how to make it faster and adapt the design to our flower shops.

Designs by Max Hurtaud:

More info about Max Hurtaud:

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When: Sunday 29/09/2019

Hour: 11.00 h

Price: € 75 (incl. materials, coffee and tea – excl. entrance ticket for Fleuramour, )

We will provide the necessary materials and the participants will only need to bring a knife, secateur and their good cheer.

Note: the number of participants is limited